Design Agency
SPEC
35 Mercer StreetNew York, NY 10013United StatesY2K26
- Brand
- Product
- Web
- Motion
A curated selection of narrative-driven client work.
Brands that never settled for good enough.
From fintech to healthcare. Six sectors, one consistent standard.
WE
BUILD BRANDS.
THEN WE GIVE THEM
SOMEWHERE TO LIVE
Project
WE DIDN'T CHASE
THE RECOGNITION
THE WORK
DID THAT FOR US
Best in Brand Identity — 2026
One of sixteen studios recognised. Selected work, not volume submissions.
We take on fewer projects.
Each one gets full attention.
Fewer projects means more attention. Every brief is a commitment to the thinking behind it, not just the outcome. We work with a fixed number of partners at a time to protect the quality of the work and the depth of the relationship. Recognition follows work that holds up.
A cross-section of recent work. Identity, product, media and motion.
HOW
WE WORK
Understanding the problem comes first.
We decide what matters before making anything.
Ideas tested before they become designs.
What was designed is what gets built.
No handoffs. No translation loss.
We don’t pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
EVERY PROJECT
DESERVES
THOUGHT, CARE
AND ATTENTION
SPEC is built around the work, not the workload. Every project gets the same standard — no exceptions.
Each project is shaped with direct creative oversight from the start. The thinking stays close to the work through every stage.
Nao FujiwaraFounder & CEO
7 yrsA decade of work across identity, digital, and brand systems.
Scope, timeline, and approvals stay visible from the first step to the last.
Every detail is resolved with purpose, not added by habit.
Defined scopes for one-off work. Monthly support for ongoing needs.
View PlansView PlansWork that leads to more work.
Questions about your project?
Talk to the team that handles the work from concept to final delivery.
In their words.
“They didn't redesign our brand. They found the one it had been trying to be.”
Elin HaldensenChief Brand Officer — Halden®THE WORK
IN PRACTICE
We redesigned the product and its interface to better reflect how it’s actually used. Controls, feedback, and interaction were simplified to reduce friction in setup and operation.
“The redesign made the product easier to understand and operate without compromising its capability. It feels considered from every angle.”
Marta LindholmFounder & CEOHOW WE
WORK TOGETHER
What we quote is what you pay
Scope locked before anything moves.
Defined work with clear scope
For larger projects with broader scope and deeper involvement
For complex projects requiring end-to-end execution
Not sure which plan fits?
Talk to the team to define scope, timeline and the right plan for your new project.
THE PEOPLE
BEHIND THE WORK
A small studio by choice. Everyone you meet in the first call is on the project through to launch.
The people behind the work.See who they are.
Meet the TeamMeet the TeamEarly stage or ready to start?
A short call to understand the project, the context, and what it really needs.
WHAT
YOU NEED TO KNOW
BEFORE WE START
Here are answers to the most common questions about partnering with us.
A conversation. We'll ask about the business, the audience and what is not working. You do not need a brief written first — most of ours are written together.
Still have questions?
If anything is unclear, we can walk through it together and define what makes sense for your project.
