We shape the brand.Then build the world around it.

WE ARE SPEC

35 Mercer StreetNew York, NY 10013

An independent design agency. Not everything earns a second look. Fewer earn a decision.

We build systems that carry through the full journey, not just the first impression.

Strategy, design, and build stay in the same room on purpose. Brand shapes product, product shapes the web, and the web redefines how the brand lands. Once those parts become separated, something almost always gets lost in translation.

We build systems that carry through the full journey, not just the first impression.

Seven years in. Still picky.

We take on fewer projects.

Each one gets full attention.

Strategy, design, and build stay in the same room on purpose. Brand shapes product, product shapes the web, and the web redefines how the brand lands. Once those parts become separated, something almost always gets lost in translation.

A CLOSER LOOK AT THE NUMBERS

Seven years of completed work.

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People we've met

OUR CLIENTS

Brands that never settled for good enough.

From fintech to healthcare. Six sectors, one consistent standard.

Our Process

THE WAY

WE WORK

We don’t start with answers.We start with the right questions.

Most agencies arrive with a deck and a point of view. We arrive with questions. The brief tells us what you want. The questions tell us what you need. Those are rarely the same thing.

01 /The problem on the brief is rarely the real problem. We dig until we find it — then we build the solution around that, not around what looked good in the pitch.
02 /Speed is easy. Getting it right takes longer. We’d rather take the time upfront than spend twice as long fixing it after.
03 /Strategy, design, and build stay in the same room. When they don’t, something always gets lost between the idea and the thing that ships.

WE DON’T SEPARATE THE STRATEGY FROM THE MAKING.

Not sure where to start?

The process makes more sense in a conversation. Let us walk you through.

Book a CallBook a Call

Tea WindsorNew Business

Team Spector

Alex Designer (demo)Design lead

Riley Engineer (demo)Engineer

Early stage or ready to start?

A short call to understand the project, the context, and what it really needs.

Let’s talkLet’s talk

Bianka RobertsonProject Manager

CLIENT STORY

HOW THE WORK HOLDS IN PRACTICE.

CASE STUDY

Lindholm Electronics

The product worked. Barely anyone could figure out how to use it. The engineering was sound — the experience was a different story.We fixed that.

Problem

Strong product. Confusing experience. The design, interface, and documentation had been built in silos — so users were left connecting the dots themselves. Most couldn’t.

Solution

We pulled everything into one coherent system. Same logic, same language, same hierarchy — from the physical controls to the screen to the manual. The product now tells you exactly what it’s doing without being asked

Project metricsFrom rebuild to launch

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The redesign made the product easier to understand and operate without compromising its capability. It feels considered from every angle.

Marta LindholmFounder & CEO

LET'S CONNECT

WE ARE SPEC

A CLOSER LOOK AT THE NUMBERS

OUR CLIENTS

Team Spector